The interactive media buying business is a maze of complexities, which can prove a daunting task for eBusiness managers today.

With increasing fragmentation of audience profiles and a smorgasbord of websites to choose from, the plethora in-site options boggles the mind. Then there's the business of negotiating with the websites themselves and placing media at prime audience browsing times of day.

Here are some compelling reasons why you would choose an interactive agency to handle your media buying: