For design to serve business rather than become an end in itself, it needs to be coupled with an understanding of its function, with relation to online consumer drivers. Apart from being rooted in our name, effective design is a core expertise area we would rather showcase than verbalise about.
Underlining the importance of design, recent research has it that browsers form opinions about companies within the first 20 seconds of being on their home page. Good design is therefore integral to anything digital. This is specially true of websites, to which good user experience is a must.
Our smorgasboard of design initiatives along with our extremely talented and professional web design team sweep the gamut of online branding solutions, corporate/product/service sites, brand showcase presences, ecommerce store fronts and more. Our copy-design-technology teams have today gained an in-depth understanding of varying market segments, differing audience needs and country or culture-specific sensibilities.
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